Friday, February 26, 2021 7:48:49 AM
https://www.veganfoodandliving.com/news/beyond-meat-contract-mcdonalds-fast-food-chains/
Beyond Meat has signed a 3-year global contract with McDonald's and Yum! brands including Pizza Hut, Taco Bell and KFC.
It’s official. The future of meat is plant-based!
Vegan meat giant Beyond Meat has just signed a 3-year global contract with fast-food icon McDonald’s, indicating big changes on the horizon.
The brand has also signed a deal with Yum! Brands, the corporation behind KFC, Pizza Hut and Taco Bell, spanning over 50,000 outlets across the globe.
It is undeniable that these chains make up the majority of fast-food consumption, so the long-term addition of plant-based alternative Beyond Meat to their menus will hopefully drive flexitarian attitudes.
This news comes shortly after the exciting announcement of the McDonald’s McPlant burger using a Beyond Meat patty, currently trialling across Scandinavia.
Founder and CEO of Beyond Meat Ethan Brown commented: “We will combine the power of Beyond Meat’s rapid and relentless approach to innovation with the strength of McDonald’s global brand to introduce craveable, new plant-based menu items that consumers will love.”
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